We went to a market last July in Atlanta to show my jewelry to wholesale buyers. We did the January show and had success, so we thought going in July would be the same. Other vendors told us that July is a bust…not worth the trouble.
Don’t do it, they said. But we did it anyway. Turns out, they were right. There weren’t very many buyers, and even the ones we spoke with weren’t placing orders. The whole thing was rather depressing. I kept thinking about the money I spent to get there.
It’s thousands of dollars to do one of these shows, not to mention the entire week away from home and family. I was feeling utterly defeated. But then. Then, some of our favorite catalog reps came by to see the new designs. They ordered samples of my three of my pieces, cheered me up immensely with their friendly visit and went on their way. This was one of only five orders I wrote the entire week.
The way it works with catalogs is they see your work and they order samples of pieces the are considering including in their catalog. If any are chosen, they order in large quantities so they can ship to their customers directly from their warehouse.
They sell out of those and then order more. This happens throughout the life of that issue of the catalog. As it turns out, they included a necklace, some earrings, and a bracelet. The bracelet, in particular, was a big seller.
I got an email from the rep saying that it was the number one selling item in their summer catalog. How cool is that? They continued to place more orders all throughout the summer keeping us all very busy. AND, it’s going to be in the upcoming holiday catalog as well. Which means, that that depressing July market will turn out to be my most successful one yet. The point is that you never know what can happen if you just try. Even when it’s difficult and discouraging… just keep swimming.